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A brief history of The Repair service
What’s the story
Created in 1976 by the late British environmental along with human rights campaigner Dame Anita Roddick, One’s body Shop started lifestyle as a small ensemble in Brighton selling New Stone Island Men Cotton Coats in Darkblue just 25 products. Consumers were encouraged to reuse packaging (partly simply because Roddick didn’t have enough baby bottles at first) and there would be a real emphasis on natural ingredients that were ethically acquired and cruelty-free. Now the variety consists of over 3 hundred products and there are more than 2500 shops worldwide.
That all looks very wholesome.
Well yes and no. The Body Look boasts of being one the first cosmetics brand names to prohibit testing on animals, and also the 1st company to introduce Reasonable Trade to the beauty industry, which is ok. But in 2006, Roddick somewhat controversially sold The Body Shop to cosmetics massive L’Oréal for the princely sum of £652m. The same L’Oréal that is part-owned by Nestlé and the same L’Oréal that will continue to test new substances on animals (it is, regrettably, still essential to law in some nations). Further to this, Roddick had never been your clichd beauty entrepreneur. She’d strong opinions about the world she was part of, once notoriously saying that she hated the beauty industry, getting in touch with it “a monster offering unattainable dreams”. When inquired about the seemingly hypocritical determination to sell to L’Oréal, Roddick reasoned the Body Shop would work like a “Trojan horse” that could affect the huge business from inside. Unfortunately, Roddick died throughout 2007, so what influence she may have acquired we will never know.
We do too like or dislike The Body Shop
A selection of body butters from The Repair service
I’d wager that this Body Shop still increases a feeling of nostalgia between many women of a particular age. For me, as being a teenager in Shell in the mid-90s, visiting The Repair shop was a standard section of most Saturday afternoons (not sure if this claims more about me or even Hull…). Mine was obviously a generation defined by if they were a Dewberry or a White Musk girl (I had been the former). But how a lot of us go there now The body butters (£12.50 each, thebodyshop.co.uk) are nicely scented and efficient at their job and i also do keep a marijuana of the Mango leading butter (£4, as before) in my desk but I believe this is more to move me back 15 years than anything else.
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