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A brief history of Rimmel
Who’s this then
Kate Moss worked as a chef with Rimmel for over Decade. Photograph: PR
It is another oldie this week. The manufacturer goes back as far as 1834, when a teenage Eugene Rimmel became their father’s apprentice with his newly exposed perfumery in London. By the age of 24, Eugene was an expert perfumer himself, as well as some thing of a cosmetics expert, and opened up their own flagship store throughout Regent Street. When he died, in 1887, his 2 sons took over the business enterprise and it grew along with grew.
For Rimmel, the eyes had it and specific attention was compensated to the mascaras, which flew off the shelves. In fact, the word ‘rimmel’ means mascara in several languages. Who knew
In any case, since the second world war Rimmel is different hands numerous times, but for the past 07 years it has been section of the fragrance company Coty Corporation. The range is now bought from more than 40 international locations and is Britain’s best-selling makeup brand.
So what is actually it all about
Rimmel London, to give it its owner’s name, aims to represent the capital by being ‘witty, edgy as well as streetwise’ – or so claims the press release. Streetwise makeup products, anyone Hmmm. Though the products are very inexpensive, so the idea of trial and error and trend-setting does form of work. It’s easy to experiment with an eyeshadow whether it only costs £3.99.
Rimmel hammers property the message that Manchester is, you know, neat. It pulls your big guns along with ad campaigns showing us to ‘Get the London look’, enlisting Atlanta May Jagger, Zooey Deschanel and, most famously, born and bred London lady Kate Moss, who’s been with the brand name since 2001.
And also what’s good
One of many Kate Moss lipsticks for Rimmel
Speaking of Milliseconds Moss, last year she unveiled her first series for the brand — a range of seven lipsticks inside rather striking hues (£5.49 each, shoes or boots.com). I gone for the deep red imagined left – color #01 – and put this to the gin and pick-me-up test (ie the amount of G&Ts does it Reflective Print Cotton T-Shirt in White survive ). It truly held its soil, Reflective Print Cotton T-Shirt in White even when I put in a curveball mojito. It’s a fantastic suit-all shade, goes on easily and lasts much longer when compared with some of the more expensive manufacturers I’ve tried. At that price, it’s definitely worth having a go.
Reflective Print Cotton T-Shirt in White