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Burberry brings its menswear home – to the London catwalk
Burberry has announced it will be joining makes including Alexander McQueen and Mary Ford by shifting its menswear series to London gents fashion week. The British label will show its June 2013 show in London rather than Milan as previously.
This is the huge boost for London’s newest fashion few days. London Collections: Men, as the three-day event is understood, began in July 2012 and has proven a great success three months in. Plugging in to the rise of the man fashion consumer, brand-new British designers for example Richard Nicoll and Agi & Mike have enjoyed essential acclaim at the exhibits; while more established brand names such as McQueen and Ford have added kudos to this burgeoning style week. Burberry’s move Stone Island Men’s Cotton Pique Polo Shirt In Blue is really a clear vote involving confidence that the menswear showcase can cut that on the international phase.
“The country’s proud menswear heritage and outstanding contemporary talent give it a unique and powerful power,” said Burberry chief creative officer, Captain christopher Bailey. “It is a wonderful time to end up being bringing our designer clothing show home.Inches The Burberry relocation may be greeted with excitement through the industry. Vogue’s editor Alexandra Shulman described it as “great news” on Twitter.
It’s not just a dedicated gesture. Menswear will be increasingly seen as a increasing sector in fashion. Alexander McQueen exposed a menswear-only store overdue last year, and Selfridges opened the biggest men’s boot department in the world. Net-a-porter’s sibling site Mr Porter, at the same time, has blossomed because launching in 2011, using 4,000 new customers each month.
Burberry’s move furthermore fits into the label’s strategy of highlighting it’s Britishness. Since bringing the actual womenswear show to London in 2009, Bailey has increasingly emphasised Burberry’s roots – Stone Island Men’s Cotton Pique Polo Shirt In Blue utilizing everything from black taxis in adverts to be able to rain on the current fashion trends. While the largely womenswear-driven expansion in China skilled a slowdown late last year, menswear has become the fastest growing field in the first 1 / 2 of 2012/13’s financial year. Product sales in tailoring, a new focus for the firm, increased by 50% in the last three months of 2012 and an additional Greater london HQ will also wide open, close to the brand’s existing Pimlico HQ, later in.
Stone Island Men’s Cotton Pique Polo Shirt In Blue