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BRAND FOCUS | AMI
Paris, france has always been an epi-center pertaining to fashion, producing many of the worlds most iconic labels. It’s a trend capital that has truly earned it lines, there’s no denying it really is individual style using the way it’s so quietly stands out. There’s adequate fashion houses in Paris, france to habitate a small town – quite a damn dapper one – that you have the classics similar to Dior and Chanel on one side, and so the new generation involving quirky young brands that are popping up everywhere. AMI is one of those men.
New to us this coming year, we’re so happy to be one of the lucky buggers who get to investment this brilliant content label. AMI launched in 2011 to rave reviews along with a strong following from leading industry numbers. Most menswear buyers are out to get their mitts on this French beauty and you can see why, using it’s clean lines and sheer wearability, it’s a buyers dream. The actual designer and founder Alexandre Mattiussi insists his manufacturer is built on the basic principle that it’s real clothes the real deal men’. A comprehensive collection of each smart and chic laid-back pieces, a sincere and authentic selection of clothing and shoes or boots. And it’s true, the reason behind it’s success can be it’s appealing dynamics that calls to your man who would rather look damn dapper.
France born designer started out his career as being a ballet dancer, practising for 10 years prior to abandoning it for the world of fashion. Going to the prestigious style school Duperre in Rome set the platform for any very fast growing job. By the time he switched 20 – when the rest of us were still struggling to balance the actual deadlines and hangovers – Mattiussi was working in one of the biggest fashion brands; Dior. He’s got a few more extraordinary names on his CV from Marc Jacobs for you to Givenchy, where he brought the menswear style team before venturing out on his own. The desire to visit out on his own ended up being always there, he started offering his shirts and t-shirts in Hong Kong and The big apple in 2002 nevertheless decided to close this down and try yet again when he had a stronger support system.
AMI is currently stocked across the world in most of the most prestigious merchants, with 3 endure alones in Paris and also 1 in Tokyo. Alexandre Mattiussi has received some great recognition for many his hard work using editors choosing to feature his brand in their publications, plus he or she was the first male designer to acquire the ANDAM prize. Like i said previously we’re well chuffed to be holding this type of sought after name along with Spring/ Summer 16 is the best opportunity to launch that at John Anthony. A new year stone island mens t shirt means a new look, so why not commence 2016 with a splash of AMI with your wardrobe Take a look at exactly what we’ve had in so far;.
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