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David Beckham and Matthew Terry kick off the battle with the pants
Our ideas turn to Valentine’s Day, plus a pleasant diversion coming from red-foil-wrapped chocolate hearts, it really is turning out to be a good week for men in pants. Pants, so we ought to believe, being the the majority of romantic item to purchase for the man in your lifetime this 14 January.
In the course of Sunday night’s Extremely Bowl a certain Matthew Terry, the beautiful and almost disgustingly ripped star of the brand new Calvin Klein underwear advert had been introduced to the world, producing the 21-year-old former fitness expert from Ohio the most tweeted-about man on the planet pertaining to half an hour. Justifed You can choose here, and right here
This morning at 9am, H&M established its own man within boxers loose on the web, at noon stated man will be tweeting coming from @HM and by tonight he can be viral on every single media platform accessible, including stone island navy pocket overshirt a full 90-second advertising and marketing slot during One particular Born Every Second on Channel 4. He is, of course, the country’s favourite underpant model, Donald Beckham, who is promoting their “Bodywear” line with the Swedish retail giant in a very entertaining and knowing mini-movie directed by Guy Ritchie.
Inside the ad, we see the hero locked out of his Beverly Hills property as the missus takes off inside the Range Rover on the institution run, his outfitting gown (presumably along with his house keys in the pocket) trapped in the automobile door. So away from David runs through the back gardens involving his disbelieving neighbours’ mansions; he or she jumps through timber, dives into private pools, vaults over media press and runs rhythmically quickly in the manner of a top footballer chasing a golf ball. You get the metaphoric picture. I’ll permit you to enjoy the rest.
Not like the old-school man while machine approach from the Calvin Klein advert by the Ny agency Baron + Baron, H&M’s in-house approach can be brilliantly apposite to the gilded-cage lifestyle we imagine David Beckham leads, with cameraphones at every turn. Except by means of Ritchie’s lens, Beckham, self-deprecating smile at the ready, wears a pair of khaki ribbed trunks (simply £9.99), which need just a little flick at the still left buttock every time he embarks on a new adventure.
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