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New Stone Tropical isle London Flagship Retailer – Launch Party
After 14 years inside their flagship store throughout Beak Street, Stone Island have relocated in order to new premises with 79 Brewer Road, near Piccadilly Circus working in london. To celebrate this momentous occasion any launch party occurred at the new shop on the evening regarding 21st March.
Many representatives from the OA membership were there to help christen the new shop along with a celebrity list of guests that included Noel Gallagher, Maverick Sabre and also Andy Fletcher of Depeche Function amongst others. Carlo and Sabina Rivetti coming from SPW were also in presence to ensure the store got off to a great start off – DJ’s Thristian bPm and Gilles Petersen supplied the soundtrack for the night for the 300 friends.
The shop itself remains true to the stone island outlet trui “Item/Unit 2” shop concept created by Marc Buhre, founding father of the architecture studio Zeichenweg TM. The underlying theme of all the so-called Stone Island stores is total design versatility, featuring floating floors and holding structures in underwater steel complemented by luminous vertical elements in fibreglass along with oiled oak.
Machine Street’s main difference is that now everything is on one level, with a double-fronted aspect although total floorspace stays about the same as the former premises at Beak Road. In contrast to Beak’s all-white minimalist approach, Brewer Street is often a darker, brooding environment dominated by a huge moonlight image stone island outlet trui wall installation. Subtle details include reflective textile material for the draperies on the changing bedrooms in a nod to 1 of Stone Island’s the majority of celebrated innovations.
Discover more pictures from the launch party night here
The new leading store is open 7 days a week:
79 Brewer Street_London_W1F 9ZN
Tel: +44 0207 734 9481
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