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A brief history of Benefit
Exactly what is the story
American brand name Benefit began lifestyle when identical twins babies Jean and Jane Ford opened a small attractiveness boutique in San Francisco back in 1976. Their total approach was among fun with kitsch the labels and quirkily named products that were an escape from other cosmetics brands almost daily. Their ethos- ‘who says make-up must be serious to be good ‘- proved to be popular with the public and the company grew and grew. Jean’s kids Maggie and Annie became required and now the Benefit ‘family organization’ has over 2000 counters in more compared to 30 countries.
Quirkily known as products you state
There’s a primer referred to as Stay Don’t Run; Ooh La Lift can be an under-eye brightener; and Realness of Concealness is a camouflage system. I said their own approach was entertaining, I didn’t necessarily express it was funny.
And so are they as good as they will sound
They’re Actual! mascara from Benefit
I have discovered some of the products are more style over compound but there are a few who do stand out. I’ve been experiencing the effect the They’re Real! mascara (£18.50, benefitcosmetics.co.uk) has on my lashes. Launched come early july, the brush has a convenient ball at the suggestion meaning reaching the tiny inner lashes is a good deal stone island shadow project ss16 easier. Now i’m also experimenting with Watt’s Up! (£24.50, as prior to), a highlighter for face which is much subtler when compared with their High Ray highlighter, which is just too fake-looking in my liking. Watt’s Up! in addition comes with a user-friendly sponge fastened rather than a nail-varnish type remember to brush, which can encourage over-application. One among Benefit’s top-sellers is the Benetint lip as well as cheek stain (£24.50, as before). It’s another pot having a brush applicator plus you’ve got to work fast in order to avoid a warpaint look on cheeks. I find it somewhat pink for my Celtic wonderful cheeks but the Cha Cha Shade (also £24.50) can be an apricot shade which appears scarily neon at first yet gives a more natural searching flush once combined in.
Why not a little over-priced for the one-off item but a lot of Benefit products make fun offers for the young ‘uns, mainly the ridiculously named kits – POWda WOWza anyone Ticket to Glossytown…
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