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Aquascutum + Jaeger
Aquascutum + Jaeger
Aquascutum, the 158-year-old luxury clothing brand, has new British and Hong Kong China owners after being sold by Renown, the Japanese clothes stone island patch hoodie maker. Widely recognized on Tuesday announced your sale for an undisclosed sum to a company manipulated by Harold Tillman, the business owner who owns Jaeger, the English clothing chain. As part of the transaction, however, the Asian rights for the brand have been bought by Hong Kong’s YGM Trading, which is already the Aquascutum licensee throughout China and Hong Kong, pertaining to £13.7m.
Aquascutum, derived from two Latina words meaning drinking water and shield, began in 1851 and designed a trenchcoat for soldiers throughout the first world battle. Over the years, it has outfitted Britain’s Queen Elizabeth, Sir Winston Churchill and Baroness Thatcher, while holding onto a particular reputation for their rainwear.
The Aquascutum deal gives Mr Tillman, chairman in the British Fashion Authorities, two prominent English brands. Since he or she acquired Jaeger in The year 2003, the upmarket clothing retailer has become more popular.
Mr Tillman said that Aquascutum has been “steeped in quality history”, likening their potential to that of Jaeger, whoever flagship store is just a few doors from Aquascutum on London’s Regent Street.
Even though lossmaking, he said Aquascutum had obtained leadership and expense under its previous owner: “Belinda Earl and I believe we have been the next blood that this business needs.”
He said Milliseconds Earl would have little difficulty running Aquascutum and Jaeger simultaneously given the fact that she accustomed to run a much bigger enterprise in the form of Debenhams, the mall chain.
Asked regardless of whether Aquascutum’s production would continue in the UK, Mr Tillman would likely only say that he or she was looking forward to viewing its factory in Corby, in the Midlands.
He declined that splitting possession of the brand created a chance of damaging divergence between the Aquascutum merchandise sold in Asia through YGM and those sold by the UK-based company.
Tastes within clothing had converged around the world, he asserted: “It is not as if they [YGM] are going to go off and do something so radical.”
This individual added that he seen Europe, North America and also the Middle East because most promising development markets for Aquascutum.
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